2010s trends, trend cycles & sustainability

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time stamps:
00:00 - intro
01:40 - setting the scene for the 2010s
05:50 - 2010s fashion trends
19:30 - how do trend cycles even work?
27:48 - is following trends really sustainable?

sources :
How Do Fashion Trends Start? -
Fashion Trend Forecasting: How Brands Predict New Styles -
Understanding the (Surprisingly Short) Life Cycle of a Fashion Trend -
Can I follow trends and be sustainable? -
How To Quit Fast Fashion Trends & Find Your Personal Style Instead -

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