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Flipkart today enabled its shopping experience in Kannada, Tamil, and Telugu. The new language integration, which is initially limited to Flipkart's mobile app, comes over nine months after the Walmart-owned company start supporting Hindi on its platform. The latest move is aimed to make online commerce “more inclusive and accessible” for Indian language customers and reduce the access barriers for people who don't understand English and Hindi languages but want to buy products through the e-commerce platform. Flipkart's competitor Amazon currently supports just English and Hindi languages.

To enable the new experience, Flipkart claims that it has translated over 54 lakh words in Kannada, Tamil, and Telugu across product specifications as well as elements such as banners and payment pages. That translation ultimately resulted in the new experience that is targeted towards smaller towns and cities in the country.

The launch of Hindi language support that took place in September last year helped Flipkart move ahead with the three new languages. The company told Gadgets 360 that about 95 percent of its consumers who opted for Hindi continued using that interface. However, there aren't any details around the total number of Flipkart's customers using the Hindi language interface.
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